Saturday, September 11, 2010
Just a quick thought:
Reading Bruce Garrioch's piece on rookie camp player Cory Cowick being excited to wear the Senators uniform for the first time today in London, it occurred to me that the actual NHL uniform is devalued somewhat when guys who have no hope of making the team are allowed the luxury of wearing the real sweater.
Not to be a grinch, but wouldn't the legit NHL sweater be more of a threshold if the rookie camp players wore different sweaters, something similar to the practice jerseys, in rookie camp games? And why not extend that to pre-season games as well?
That way, when you actually make it to the NHL and play your first regular season game, putting on that real NHL jersey really means something.
As it is now, even try-out players put on the jersey for meaningless games in September. It's like having two Stanley Cups - a fake one sitting in the Hall Of Fame in Toronto so people can get their picture with it and the real one touring around to various events. It doesn't feel right.
Plus, the team could then experiment with different style jerseys and even sell them to fans who would gladly pay for the kitsch factor of owning a rare but official Sens jersey with a different design. You'd have 3 different sets of sweaters. Rookie, Pre-Season, and Season Official.
Hell, let the rookies try out those super vintage jerseys like the one pictured above. Now that's a marketers dream.
Just a thought....